Beer can be more than just a bottle. As any craft beer aficionado knows, the glassware can be as important as the beer itself. But once a year the beverage world turns to packaging: Much like how a good label can affect a beer’s popularity and sales, so can an engaging package. Winter seasonals, as you can see in the following pages, often reflect our natural surroundings. Leaves, snowballs, cabins and lots of Santas. Other times, it’s what comes with your beer be it a glass or book. Anything to make their product jump off the shelves and into your hands. Let the shopping begin..