The way we see it, the most refreshing innovation in the hard beverage aisle is honesty. And when it comes to artificial additives, less isn’t just more—it’s best. So we’ve decided to pioneer something true to nature. Something pure.
White Claw Hard Seltzer: all-natural sparkling seltzer water with 5% alcohol and a hint of honest-to-goodness fruit.
Crafted dry, hard and refreshingly drinkable, any flavor pairs perfectly with good times and even better company. Whether you’re beach-bound, out blazing trails or simply chilling, you can count on one deliciously crisp sip after another.
No additives. No funny business. Just 110 calories of good clean fun with a kick.
White Claw Hard SeltzerWhite Claw Hard Seltzer
WHO IS IT FOR?
Active Lifestyle Men and Women of ALL AGES
Fully Employed, College Educated, High HHI
Active, Social, Selective
Conscious about what they consume and look for clean labels
Love flavor and variety, but watch calories and sugar intake
Want products that are simple, natural, light
HOW IS IT DIFFERENT FROM FMBS, CIDER, AND SODAS
Innovative proprietary filtration process that creates the cleanest and purest hard sparkling water base
Clean base combined with just a hint of the finest natural flavors creates unparalleled sparkling refreshment experience
Lighter taste. Significantly less sugar. Much more sessionable.
Malt and gluten free
White Claw Natural Lime
White Claw Ruby Grapefruit
White Claw Black Cherry
Password: WC Taste
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