A few years back, the state of Ohio banned a 12-pack carton of Bud Light that featured Suds Mackenzie riding in a sleigh and wearing a red hat trimmed in white. The reasoning was that this Santa-like image might influence children. Immediately, I began to acquire any type of beer item designed to celebrate Christmas.
Collectibles - Full Pints January 1, 2005 - Dave Gausepohl
Collectibles - Full Pints November 1, 2004 - Dave Gausepohl
To this day, one of the favorite items in my collection is a simple license plate that reads, “Don’t worry, Dad, we’re drinking Genesee.” This item dates back to the early 1970s. If it were to be released today, the ramifications would fill all of the major news sources. Drinking and driving—and underage drinking, at... View Article
Collectibles - Full Pints September 1, 2004 - Dave Gausepohl
Bottle or draft? Imported or domestic? Forget politics; even in an election year, beer drinkers are more likely to debate issues like hoppy versus malty or ales versus lagers. But brewers have used politics and elections as a way to advertise their products.
Collectibles - Full Pints July 1, 2004 - Dave Gausepohl
Sporting events and activities have long been toasted, celebrated and sponsored by beer. The Super Bowl commercials are a testament to this popular relationship, as are the many articles written about beer and baseball. Now it seems that brewers are climbing onto the golf cart as golf has become a sport more accessible to all.
Collectibles - Full Pints May 1, 2004 - Dave Gausepohl
My start in the hobby of breweriana collecting began with beer cans when I was about 10 years old and in the fourth grade. Beer cans made sense: they were inexpensive and could be found discarded at family functions. As I grew up, so have the hobby and the prices. What could a kid be... View Article
Collectibles - Full Pints March 1, 2004 - Dave Gausepohl
The 70th anniversary of the repeal of National Prohibition last April brought to mind a long-time collecting friend from the St. Louis area. Henry Herbst collects items pertaining to breweries celebrating particular milestones. Among his collection are a great number of cans, coasters, glassware and other items issued by breweries to toast the passing of... View Article
Collectibles - Full Pints January 1, 2004 - Dave Gausepohl
Many breweriana collectors deal with their lack of display space by specializing in a particular theme. A great specialization that is growing in popularity is the animals used in beer advertising. Within the animal theme, further specialization is possible; for example, a collector of bock beer items may pursue only advertising featuring a goat.
Collectibles - Full Pints November 1, 2003 - Dave Gausepohl
In 1935, the Gottfried Kruger Brewing Co. of Newark, NJ, became the first US brewery to package its beer in cans in a joint venture with the American Can Co. of Richmond, VA. The city of Richmond was chosen for the release because failure in Kruger’s home market could have ruined the brewery financially. The... View Article
Collectibles - Full Pints September 1, 2003 - Dave Gausepohl
A specialty that has always intrigued me in the array of beer collectables is beer advertising. Last year at the Beer Can Collectors of America’s National CANvention in Lexington, KY, I bought raffle tickets for a chance to win an Iron City tent. This was a bona fide two-person tent. A fellow collector asked me... View Article