Smoking and drinking have been paired together for years. For somebody who does not smoke, I sure have an abundance of ashtrays, cigar cutters, lighters, match safes, matchboxes, matchbooks, and match covers—the tools of tobacco that have been used for years to advertise beer.
Collectibles - Full Pints May 1, 2003 - Dave Gausepohl
Collectibles - Full Pints March 1, 2003 - Dave Gausepohl
Probably when consumers decided that lager or ale was their cup of tea, the need for a serving tray was born. Early examples of beer serving trays—made of brass, copper and nickel-plated steel—resembled the platters of the prized tea sets our ancestors used to cherish. As both a beverage service tool and a form of... View Article
Collectibles - Full Pints January 1, 2003 - Dave Gausepohl
Foam has been marketed as a bad pour in most taverns. In this country we have the idea that the barkeep is trying to rip us off by pouring a beer with too much head, the equivalent of the butcher with his thumb on the scale. Truth be told, it is good for beer to... View Article
Collectibles - Full Pints November 1, 2002 - Dave Gausepohl
I guess it was curiosity about how we get draft beer out of the keg that led to an odd segment of my beer-gadget collection. In the days of wooden kegs, many strange and messy contraptions were used to release the beer. Wooden or brass spigots were hammered into the keg, and beer would spew... View Article
Collectibles - Full Pints September 1, 2002 - Dave Gausepohl
I can see clearly now that the beer is gone. Early drinking vessels included earthenware, crockery, wood, and even scraps of leather sewn together and lined with pitch. These crude containers served the purpose but obscured the visual image of a beer.
Collectibles - Full Pints July 1, 2002 - Dave Gausepohl
In the period after Prohibition, many taverns engaged in a classic bait-and-switch: They would advertise a particular brand of beer but serve a lower grade. To stop this practice, many states passed laws calling for taverns to identify the beer being served on draft.
Collectibles - Full Pints May 1, 2002 - Dave Gausepohl
Marketing departments have known for years that effective selling is all about real estate, and the most important factor is location, location, location. What better place to saturate the consumer with a brewery’s image than on premises in a location near the beer tender. The backdrop or “back bar” area behind the server of the... View Article
Collectibles - Full Pints March 1, 2002 - Dave Gausepohl
These little trinkets are pilfered from drinking establishments in the same way that little soaps and shampoos are removed from the hotels the world over. They pack well in one’s luggage and do not leak, chip or shatter like other collectables. In the United States, we call them “coasters” and Europeans call them “bar mats.”... View Article
Collectibles - Full Pints Collect Your Own Bottle January 1, 2002 - Dave Gausepohl
England’s Alexander Newell is credited with bottling the first beer. He did not own a brewery; he just liked to fish and drink. He would have the local tavern fill a used medicine bottle with his favorite ale, then bury the bottle in the mud on the riverbank or tie it off to dangle in... View Article