“I became unhappy with the traditional glasses for Samuel Adams Boston Lager,” said Jim Koch of The Boston Beer Co. “These glasses weren’t presenting the beer at its best to the drinker and not properly enhancing the ingredients and the brewer’s intent.”
Appreciation - Full Pints - Live Beer November 1, 2006 - Randy Mosher
I imagine you need no instruction on drinking beer. Happily slurping fresh pints at a favorite hangout is a joy that takes little practice to perform with confidence. After my own first half-dozen beers, I had it cold. But appreciating beer means understanding its complexities. You will need to develop a palate that is guided... View Article
Appreciation - Full Pints - Live Beer January 1, 2006 - Steve Holle
For all the similarities that exist in making beer and wine, consumers’ perception of the two beverages couldn’t be further apart. For too many people, beer is the inexpensive, generic, blue-collar drink of the masses that washes down brats and burgers and celebrates mundane victories, like a sub-90 round of golf. On the other hand,... View Article
Appreciation - Full Pints September 1, 2005 - Alan Moen
The concept of a wine cellar is well understood, even by people who don’t drink wine. Since the flavor of many wines improves with age, having an appropriate place to store the treasures of the grape is a practical necessity for wine lovers.