What does springtime in Raleigh mean to you?
It means the tents are going up in historic Moore Square, Raleigh in anticipation of another sell-out crowd for the World Beer Festival on Saturday, April 14th.
We want to invite you to join us and get your beers in front of this rapidly growing audience of beer enthusiasts. The first World Beer Festival was launched seventeen years ago in Durham as a way to introduce the public to the wonderfully diverse, pleasurable world of beer.
Year after year, we’ve used feedback from attendees and breweries to improve our performance and to make the festival more enjoyable and effective:
• increased local sales
• exposure to a large, profile audience
• exposure to distributors and retailers
• brand building opportunities
• market research
Our ability to deliver in these areas makes the World Beer Festivals a primary marketing activity for a great many breweries. In this package, we provide you with statistics that demonstrate how our festivals deliver as well as testimonials from a range of people in the industry.
Some of our most recent improvements include:
• After each festival, we get survey responses and demographic information from our attendees. We are sending those results to participating brewers to help them in their marketing efforts.
• Distribution of a list of participating breweries—with descriptions of their beer— at our partners’ retail locations. These pages will be a reference, and potentially, a shopping list for patrons. This list will also be published on our web site.
• To continue to emphasize our belief in beer education, we are launching a competi- tion at each festival for the booth that does the best job of raising the attendees’ beer appreciation. Judging will be done by a panel of industry people, and the winner will be announced immediately after the festival via a special newsletter to all the attendees.
World Beer Festival—Raleigh also features The Art of Beer. We want to take our attendees farther down the path to beer appreciation, and explore brewing ingredients and methods, beer selection and serving methods to enhance a culinary experience, and the history behind the beer styles. Ultimately, these changes will broaden and deepen the festival’s impact.
Art is important to the community. It is why we have chosen Artplosure as our charity. Our donations help to underwrite their popular spring arts festival, which annually attracts an audience of over 80,000 people. Both Artsplosure and World Beer Festival—Raleigh have a direct economic impact on downtown business. It’s a symbiotic partnership and the reason behind the double entendre of our Art of Beer campaign.
We are committed to creating an essential experience in which to enriched peoples lives through beer while growing the community.
Cheers,
Daniel Bradford
President & Publisher,
All About Beer Magazine
Register Online Below.
