Coasting on Wind Power
The New Belgium Brewery in Fort Collins, CO receives 100 percent of its energy needs from solar and windmill power. The wind farm in Wyoming has even been commemorated on one of the brewery’s coasters. Another sought-after collectable from New Belgium is its official brewery bike, one of which is awarded to each employee after a full year of employment with the brewery.
For almost 50 years, major brewers have supported container-recycling programs. Coors even made a number of advertising and display pieces using 100 percent recycled aluminum.
Spent grain from the brewing process finds a multitude of new uses. Many pet and animal feeds first started out in the brewhouse. A number of brewpubs use these grains in their breads and rolls baked on site. The Tabernash Brewery of Denver, CO even produced a coaster made from pressed spent grains.
One world-famous collectable, which once was produced and maintained by a brewery, is the Guinness Book of World Records. This publication was originally published to settle many of the arguments that regularly ensue in pubs. A set of identical twins with a passion for record keeping were hired by Arthur Guinness and Sons to compile a complete listing of the records we’ve come to know, such as our favorite beers of choice. This annual manual of minutiae first went on sale in August of 1955.
