ESCONDIDO, Calif.—Who You Callin’ WUSSIE will be unleashed into the world starting June 27, bringing salvation and righteousness to a section of the industry massively infiltrated by industrialized fizzy yellow beer. Arriving in 16-ounce six-pack cans, this is the first new release from Arrogant Brewing since, well, the last one.
Dedicated to aggressive beers that demand and bestow sophistication, Arrogant Brewing once again strikes back for the Worthy. Over decades, industrial brewers have slowly disgraced and cheapened the noble heritage of the pilsner with their relentless multigenerational downward drive to commercialized homogenization. This once vaulted style has been slowly and methodically gutted, bringing forth a soulless, anemic result, all while they have spent billions on advertising to convince the unwitting public that their fizzy yellow end result remains legit. Weak, watery beer is most certainly not legit.
“They do it cheaply. We do it right. Choose vapidity, or choose righteousness…but whatever you do, choose wisely,” said Arrogant Bastard with the expectation that, ultimately, it’s up to you to figure it out for yourself.
Who You Callin’ WUSSIE will be available in bars, restaurants and markets nationwide. Beware that Big Beer will do its best to prevent availability of WUSSIE. Do not stand for this affront to your rights as a consumer to make enlightened quality choices. Demand WUSSIE Pils (just don’t be a jackass about it, but instead do it with style and grace or you’re no better than one of them).
Ultimately WUSSIE pils steals the pilsner back from the evil clutches of corporate beer and restores it to its almighty glory. And it’s about fucking time. [mic drop]
Name: “Who You Callin’ WUSSIE” or just plain “WUSSIE”
Stats: 5.8% ABV, 47 IBU
ABOUT ARROGANT BREWING
Since Arrogant Bastard Ale was first unleashed upon the unsuspecting public in 1997, the brand has been charting bold territory and upsetting dandies, milquetoasts and fizzy yellow beer drinkers in great numbers. Massively successful, and ever full of vip and vinegar, Arrogant Bastard split off from the restrictive confines of Stone Brewing in 2015. And now, the brethren of Liquid Arrogance are free to explore, cavort and roam how they damn well see fit. For those Worthy few who wish to gaze upon the musings of Arrogant Bastard Ale, Who You Callin’ WUSSIE, Bourbon Barrel-Aged Arrogant Bastard or other Bastard beers, follow along via Facebook, Instagram, Twitter and ArrogantBrewing.com.