BOULDER, CO—Avery Brewing Company has returned to Oklahoma. Starting in early October Avery began distributing in the Sooner State with the Red Dirt Beverage Co. and for the first time in nearly three years beer fans could once again find Avery beers on tap and on liquor store shelves throughout the state.
Avery pulled out of Oklahoma and Red Dirt in April of 2011 when faced with skyrocketing demand in its home market that at the time outpaced the brewery’s ever-expanding production capability. It was a tough decision at the time and Adam Avery, the company’s founder, knew he wanted to return to the state and Red Dirt as soon as Avery had the capacity to do so. Since then Avery has expanded production at its current facility and has plans to build a new brewery that should be completed at the end of 2014.
“Oklahoma is full of craft beer lovers. Since we left not a week has gone by that I haven’t gotten at least a couple emails from fans asking us to come back,” Adam Avery said. “Plus, we have great partners there with Brian Hester and Tim Rosetano and the entire Red Dirt team. They care about our beer the way we care about it. Passionate fans and a dedicated, capable distribution partner—what else could you want in a market? This one was a no-brainer.”
Representatives from Red Dirt echoed Avery’s excitement over their renewed partnership.
“We are so extremely excited to be bringing Avery beers back in to Oklahoma,” Red Dirt co-owner Tim Rosetano said. “We are a ‘Craft Beer Distributor’ and very proud of it. Avery is the quintessential brand that Red Dirt Beverage could represent. We consider a brewery like Avery the future of not only our business, but of the entire industry. As the industry progresses, it will be strong and complete brands like Avery that are at the forefront. No compromising of quality, no cutting of corners, just the attitude of perfection and pride that you can feel when you walk through the door.”
The Avery beers now available in Oklahoma include the brewery’s flagships of Avery IPA and White Rascal Belgian Style White Ale as well as Ellie’s Brown Ale, Joe’s Pilsner, Old Jubilation Ale, The Holy Trinity of Ales—Hog Heaven Dry-Hopped Barley Wine Style Ale, Salvation Belgian-Style Golden Ale and The Reverend Belgian-Style Quadrupel Ale—and The Czar Imperial Stout from Avery’s Dictator Series.
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