Dutch brewery Bavaria is in hot water over their guerilla marketing tactic during a World Cup Soccer match. Since Budweiser is the official beer of the tournament, it is illegal for other breweries to promote their beer within the stadium where only Budweiser is sold.
They enlisted a gaggle of eye-catching women to wear orange dresses with the brewery’s logo affixed to it during a match between Netherlands and Denmark. Apparently, the orange dress is a key element in the marketing campaign for the beer. The women wore their dresses underneath regular clothes and then unveiled them during the game revealing a bright orange clutch of attractive ladies in a sea of innocuous soccer fans… and news was born.
And everyone is talking about Bavaria beer.
But can anyone tell me who won the match?