St. Albans, ENGLAND—The Campaign for Real Ale (CAMRA) is to announce the winners of the Champion Beer of Britain competition at a new awards ceremony.
This will take place at a grand dinner at the Hilton London Olympia Hotel on 9 August on the evening of the Trade Day of CAMRA’s Great British Beer Festival (GBBF) – the UK’s biggest beer festival.
Previously, the winners have been revealed during the festival and the awards ceremony has been staged in October, a couple of months after the festival.
This new timing for the announcement of the winners will provide an added emphasis and kudos to the awards, giving them an Oscars-style ‘red carpet’ treatment.
CAMRA Chairman Colin Valentine commented: “We know that the recognition of being a winner of any category in the Champion Beer of Britain Competition carries with it huge credibility for any brewery. It is seen by consumers and the trade as a vote of confidence in the quality and taste of a beer and we are delighted to have a dedicated Awards evening to showcase and highlight the very best of British brewing.”
The Awards have been part of the GBBF for 38 years and the entries are judged by beer experts, CAMRA representatives and members of the public in a blind tasting during the Trade Day of GBBF at the Olympia London exhibition hall.
The top finalists in each category are awarded Bronze, Silver and Gold in their category. With the highest accolade – the Supreme Champion Beer of Britain – announced from all Gold Award Winners.
To find out more and to book tickets for this event, visit www.camra.org.uk/awardsdinner
About Great British Beer Festival
The Great British Beer Festival (GBBF) is Britain’s largest beer festival and welcomes over 50,000 visitors. Now in its 39th year, it has built a strong reputation within the industry and general public for bringing the best beer that the UK, Europe and rest of the world has to offer.
The festival brings together over 900 real ales ranging from microbreweries to the most well known British brands, including hundreds of bottled and foreign beers, and a selection of real ciders and perries. The GBBF offers visitors the opportunity to enjoy the full pub experience with games, quizzes, live entertainment and a selection of delightful cuisines to enjoy in a fun and unique environment. Tickets are available from the official festival website
About The Champion Beer of Britain
The Champion Beer of Britain (CBOB) is an award presented each year by the Campaign for Real Ale (CAMRA), at their Great British Beer Festival. Beers can qualify in three ways:
CAMRA tasting panels judge the beers in their geographic area of the UK. The recommendations of these panels are put forward to six regional panels, with the winners of these qualifying for the finals in August.
Votes from CAMRA members via a form in What’s Brewing, the CAMRA newsletter.
Winning one of the 150 Beer Of The Festival awards from CAMRA beer festivals held throughout the year
Nominated beers are then grouped into categories and go through several rounds of blind tasting at the Great British Beer Festival. Category winners are then re-judged to determine the supreme champion – the Champion Beer of Britain.