DETROIT—With a new team in place diligently working around the clock, Detroit Beer Week is set to launch this October for its fifth year.
The 2013 edition of Detroit Beer Week will feature events throughout the city of Detroit, as well as surrounding suburbs. Locations looking to host events must meet specific criteria in order to be considered Official Beer Destinations. The craft beer industry has seen tremendous growth over the last several years, and bars and restaurants are embracing the trend wholeheartedly.
Detroit-based Liquid Table Beverage Solutions is producing and marketing Detroit Beer Week under the umbrella of its MIBeerWeeks division. Liquid Table launched Detroit Beer Week in 2009, with support from the Michigan Brewers Guild, and piggybacking the Detroit Fall Beer Festival. This concept continues to expand in year five, incorporating even more events and locations, and introducing new and unique event concepts.
DBW organizers are planning 11 days and nights of events, plus a bonus 12th night, with a single event. A Charity Preview event is currently being planned for Wednesday, October 16, at a location yet to be determined. Updated information will be available online in the coming weeks.
Detroit Beer Week events and information will be regularly updated on the official website and integrated social media platforms. Organizers will produce Signature Events each night during the week, in addition to the myriad events hosted by participating Beer Destinations throughout the metro-Detroit area. All events will be marketed under the banner of Detroit Beer Week, with support from the Michigan Brewers Guild, all participating beer wholesalers, and other sponsors.
This year’s Detroit Beer Week, however, will not feature 313Ale, the collaborative beer brewed by the Detroit Beer Barons and released in years past by Kuhnhenn Brewing Co and Rochester Mills. “Everyone is currently at capacity,” stated Jon Piepenbrok, founder of Detroit Beer Week. “While selling every drop of beer you can physically produce is a good problem to have, it’s still a problem. We wouldn’t even think of asking one of our partner breweries to dedicate tank space to a contracted, one-off beer that would ultimately take away from their regular production schedules. It was the best move this year, as our industry is seeing unprecedented growth.”
The week will feature multiple events each night, including tap takeovers, beer dinners, contests, pubcrawls and educational events, culminating in the 5th Annual Michigan Brewers Guild Fall Beer Festival and subsequent Brewers’ Brunch on Sunday, October 27.
Beyond Michigan-brewed beer, opportunities for a number of regional craft breweries to host events will exist. Organizers refer to these breweries as “Friends of Michigan Beer,” and will be handpicked on a case-by-case basis. Additionally, locally-produced cider, mead and spirits will take the spotlight at specific events.
More Information Online
About Liquid Table / MIBeerWeeks
Liquid Table Beverage Solutions is a privately-owned Detroit-based company. Formed in 2009 by Jon Piepenbrok, Liquid Table focuses on producing and marketing Experiential Beverage Events, including “Beer Weeks” in Detroit, Ann Arbor and Grand Rapids under the banner of MIBeerWeeks, focusing on craft beer, with an emphasis on local products, mead, wine, cider, and artisan spirits. Liquid Table also offers trade services, such as on- and off-premise consulting, education, marketing, and brand management. Our mission is to be the first and final word in educational, event, brand development and consultancy services to beverage industry professionals and consumers alike; growing market share and spreading knowledge, understanding and appreciation of the craft beer segment and beyond. Put simply, we promote better living through better drinking. For more information, please contact [email protected].
About the Michigan Brewers Guild
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state.
The Guild fully endorses and supports the efforts of Liquid Table and MIBeerWeeks in the production and marketing of such efforts as GR Beer Week, A2 Beer Week, and Detroit Beer Week.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #5 in the nation, with over 140 current licensed producers – thus supporting its claim as “The Great Beer State.” More information can be found at www.mibeer.com.