Michigan-based Founders Brewing Company is set to launch its new year-round beer, All Day IPA, on 6 February 2012. All Day IPA is a session ale with 4.7% ABV. It has the traditional qualities of an India Pale Ale and maintains the intense tropical aromatics and flavors consistent with Founders’ portfolio.
All Day IPA is said to be the first new year-round offering in six years, after the launch of Red’s Rye PA in 2006.
The ale was in development for nearly three years before the brewery perfected it.
Founders Brewing co-founder and marketing VP Dave Engbers said the availability of the latest beer in the year-round lineup will be limited to Michigan, Ohio, North Carolina and the greater Chicago area.
Founders Brewing is a member of the Michigan Brewers Guild and the Brewers Association. The company’s year-round lineup includes Dirty Bastard, Centennial IPA, Red’s Rye PA, Pale Ale and Porter.