(Press Release)
FORT COLLINS, CO—New Belgium Brewing is happy to announce it has signed deals with nine wholesale partners to distribute its beer across Ohio when the Fort Collins, Colorado brewer opens that state on December 16, 2013. New Belgium will roll into the Buckeye State with a mix of 22-oz Fat Tire, Ranger IPA, Seasonal Release (Accumulation White IPA) and Lips of Faith beers. Some draft may come online in the initial rollout as well. Ohio will be New Belgium’s 35th state of distribution.
“We’re excited about Ohio,” said New Belgium’s Sales Co-Pilot, Brian “BK” Krueger. “This has been long in the works and now that expansion projects have brought on additional capacity here in Fort Collins the time is right.”
New Belgium OH partners are as follows:
Superior Beverage Group – MillerCoors
Heidelberg Dist. (Dayton, Toledo, Lorain and a portion of Columbus)
Stagnaro Distributing Co. – MillerCoors
Bonbright Dist. Co- MillerCoors
Classic Brands of Ohio – ABI
Choice Beverage – ABI
Matesich Dist. Co.- ABI
Muxie Dist – ABI/MillerCoors
Spriggs Dist. – ABI
New Belgium is planning to release its portfolio-wide packaging refresh in OH this December pending TTB final approval. The new look will enter all other markets in January of 2014.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews eight year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.