Newcastle Serves Up Limited Edition Winter IPA Nationally

WHITE PLAINS, NY – Today, Newcastle announces the first nationwide release of its limited edition beer, Newcastle Winter IPA. On retail shelves and on draught in on-premise locations now through January 2013, Newcastle Winter IPA pours a copper color with a strong hop aroma, subtle caramel notes, a full body and a balanced finish, staying true to the traditional characteristics found in British-style IPAs.

“€œWinter IPA is ideal for any situation, whether you’re trying to reconnect with family over the holidays, or if you need an excuse to head to the pub and avoid them,”€ said Charles van Es, brand director Newcastle Brown Ale. “€œNo matter what happens, you’ll at least have a balanced, drinkable brew to enjoy this season.”

Made with Super Styrian and Styrian Goldings hops, Newcastle Winter IPA has an alcohol by volume (ABV) of 5.2 percent with 28 International Bittering Units (IBUs).

Newcastle Winter IPA is available nationally from November 2012 through January 2013 in 12 oz. bottles in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Winter IPA will also be available on draught at fine bars and pubs in all major U.S. markets.

About Newcastle Brown Ale

A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy thirst of hardworking Englishmen. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com or on Facebook at https://www.facebook.com/newcastle.

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic^TM application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com or on Facebook at https://www.facebook.com/Heineken.