(Press Release)
CHARLOTTE, NC—NoDa Brewing Co. of Charlotte, N.C., and The Rare Beer of the Month Club, which ships unique craft beers nationwide, are teaming up on a special limited release beer to benefit the Pints for Prostates campaign.
NoDa Tart Attack is being brewed exclusively to create awareness and support the mission of Pints for Prostates, which uses the universal language of beer to reach men with an important health message.
“NoDa Brewing is proud to be partnering with Pints for Prostates and excited to be making Tart Attack, which is the first time we’ve made a Berliner Weisse on our production system,” said Todd Ford, Co-Owner at NoDa Brewing. “Pints for Prostates has done so much in bringing awareness of what prostate cancer is and the importance of screening and testing. I have no doubt they’ve saved many lives over the past five years and will continue to do so in the future.”
The limited edition beer features the Pints for Prostates logo on its label, which includes the blue ribbon to remind people of the ongoing search for a cure to prostate cancer, a leading cause of death among American men. A donation from every 750 milliliter bottle of Tart Attack sold will be made to Pints for Prostates.
According to NoDa Brewing Head Brewer Chad Henderson, Tart Attack is a Berliner Weisse style beer brewed with blackberries. The 4.2 percent alcohol by volume beer achieves its tart and dry sourness from an old brewing method, sour mashing. This brewing method involves steeping the grain after the initial sacchrification rest at a lower temperature and adding additional grains. The lactobacillus on the newly added grain are right at home in the new temperature and begin to consume sugars and give off the classic tart Lacto sour character. We allow this rest to take place for several days before boiling and adding only a small amount of hops to the boil. After fermentation begins we add our blackberries and let the fermentation take off. The result is a complex sour ale that is both clean and refreshing and layered with notes of sour lemon, wheat, and both the tart and sweet aspects of blackberries.
“This is a rare beer that will help us reach men with an important message. Pints for Prostates wants men to take charge of their health and get screened for prostate cancer,” said Rick Lyke, a prostate cancer survivor who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “NoDa Brewing and The Rare Beer Club™ teaming up for this project will help get our message to men who need to hear it.”
“This is the fourth year The Rare Beer Club™ has partnered with Pints for Prostates and our members really look forward to a unique beer each year, largely distributed exclusively through the club. NoDa is a respected new brewery having earned a Silver Medal at its first Great American Beer Festival in 2012, so this beer will sell out quickly,” said President Kris Calef. “We’ll donate $1 for every bottle sold and include a Pints for Prostates coaster in each October shipment to remind our members to get tested. A little education and early detection goes a long way to save lives.”
There are only two ways for beer lovers to try the limited batch of NoDa Tart Attack:
· Join The Rare Beer Club online or call 800-625-8238Call: 800-625-8238Call: 800-625-8238 and be sure to start your membership in October or earlier. The ordering deadline for October is 10-15-12.
· Visit NoDa Brewing’s tasting room at 2229 North Davidson St. in Charlotte on Nov. 3 from 4-7 p.m. when the brewery will release the beer and host a Pints for Prostates awareness event.
According to the National Cancer Institute, prostate cancer will claim the lives of nearly 30,000 men in the U.S. during 2013. Prostates cancer is 33 percent more common in men than breast cancer is in women, yet few men know they should get a prostate health screening at age 40.The NoDa Tart Attack release is part of the Pints for Prostates Oktoberfest for a Cure observance that is taking place from August through October.
About NoDa Brewing
NoDa Brewing Company currently has five year-round beers and multiple seasonal offerings available on-tap at local bars and restaurants and the brewery tap room. Its on-site tap room sells beer by the glass and take-home growlers, and provides brewery tours as well as hosts special events. Look and ask for Noda on tap at your local restaurant and bar. For more, visit www.NoDaBrewing.com.
About The Rare Beer Club™
The Microbrewed Beer of the Month Club™ offers four different options for consumers. From the very inception of our original domestic beer of the month club in 1994, we’ve focused on consistently providing three primary product characteristics: Quality, Variety & Freshness. And in that spirit, we now offer you four outstanding beer club options, each dedicated to those same principles. Our owner’s favorite club features the finest the world of beer has to offer in limited-release, celebratory, artisanal beers from some of Michael Jackson’s favorite breweries. Two different selections are presented each month in 750 ml bottles, often cork finished, and some individually tissue wrapped. Members experience bold U.S. and imported interpretations of Farmhouse Ales, Russian Imperial Stouts, Barley Wines, Belgian Abbey Ales, varied Imperial, Extreme, Strong Ale and Grand Cru offerings, oak-aged ales imparting bourbon and vanilla notes, and much more. Many selections are pushing the envelope of creativity, are not yet distributed in the U.S., and brewed such that they can be cellared and aged.
About Pints for Prostates
Pints for Prostates is a 501(c)3 a campaign that reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, 240,890 new prostate cancer cases were diagnosed in the U.S. in 2011. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).