New York City-based Phoenix Beverage, Inc. won the award for it’s commitment to help build the Guinness brand through perfect pints. By running the GUINNESSentials program they helped retailers translate the value of pouring a perfect pint to consumers. Phoenix Beverage, Inc. competed against 20 distributors across the country. On-premise “draught quality” seminars was just one of the many ways they helped build brand awareness for Guinness.