ELK RAPIDS, Mich.–Short’s Brewing Company of Bellaire, MI announces plans to distribute its beer and Starcut Ciders outside of Michigan. The brewery, which was founded in 2004 by Joe Short, has distributed only to the state of Michigan since opening its production facility in 2009.
Joe Short said the decision to move away from the company’s Michigan only sales philosophy was not an easy one. He feels a responsibility to make decisions that help the company continue to excel at providing for their staff, investing in their community, and pushing the boundaries of creativity in their craft.
In 2015, Short’s increased their distribution in Michigan by 24.2%. With the Michigan craft beer scene thriving and shelf space getting tighter, Short’s decided to implement a plan that would allow for sustained growth amidst the increasingly crowded market. Short’s has never sold to any outside investors or other breweries, and remains independent.
Joe Short stated, “My role is to ensure that we continue to thrive as a business and take care of our staff. Over the past couple of years, we have built a dream team of staff and infrastructure needed to produce our hand-crafted beer on a scale that ensures a constant supply to the state of Michigan. We currently have both the capacity and the personnel to sell more beer and cider than just the Michigan market, without compromising the quality of service to our home state.”
Short’s is excited for the opportunity to provide beer lovers throughout the country with the experience of Short’s Brew, connecting them with northern Michigan. Former Michigan residents and travelers alike have long awaited the opportunity to enjoy one of their favorite Michigan brews year-round.
Out of state distribution will begin February 5th.