Taking the Belgian beer experience to new heights, Stella Artois has commenced its 15th annual World Draught Masters competition that asks consumers to demonstrate mastery of the iconic Stella Artois 9-Step Pouring Ritual. Six U.S. cities —Las Vegas, Phoenix, Denver, Miami, New York and Boston — will hold regional competitions in which beer enthusiasts are trained in the 9-Step Pouring Ritual, then showcase their command of the process. Fans outside of these markets can still participate via the virtual pour competition on www.Facebook.com/StellaArtoisUSA. Competitors will vie for a spot at the U.S. finals in Washington, D.C. on October 7, and one lucky U.S. winner will move on to compete at the world finals in Buenos Aires, Argentina.
The below link includes more information and photos, details on how to qualify and delicious recipes using Belgium beer: