ATLANTA—SweetWater Brewing Co. has announced it will add Sunday tours to its lineup beginning June 2. With the addition of Sundays, SweetWater will now host public tours five days a week: Wednesday, Thursday, Friday, Saturday and Sunday. New Sunday tours will follow the weekend schedule, running 2:30 p.m. to 4:30 p.m.
SweetWater Brewery tours are complimentary, however a souvenir pint glass may be purchased for $10 and includes six tickets redeemable for 5.5-oz. samples of SweetWater’s lip-smackin’ lineup. Live music is offered on the brewery’s patio on a seasonal basis and pups are welcome.
SweetWater’s brewery headquarters are one of Atlanta’s top destinations, both as a tourist hotspot and a local showpiece for Georgia residents. In 2012, SweetWater’s tours brought more than 150,000 visitors through its doors for an up-close look at how its hoppy, unpasteurized ales are made.
“With such an overwhelming response from attendees during our Saturday tours, paired with fact that we all like a little Sunday sampling, we’ve decided to open the brewery doors for the entire weekend,” said Steve Farace director of marketing with SweetWater Brewing Company. “Sundays also give our friends within the hospitality industry a better opportunity to come over to our place and see and taste, firsthand, what’s new at the brewery.”
Rolling out in conjunction with the new tours, SweetWater will be donating $2 from every glass sold on Sunday tours for the month of June to the Staplehouse and The Giving Kitchen—a nonprofit organization founded by Atlanta-area restaurant professionals dedicated to supporting service industry members with unanticipated medical issues or hardships. With five Sundays highlighted in the month of June, SweetWater hopes to raise a good deal of funding and even more awareness for the cause…and the folks behind it.