ATLANTA—SweetWater Brewing Company is proud to announce the funds raised for various Waterkeeper Alliance members totaling more than $145,000 after the culmination of their seventh consecutive clean water campaign. The brewery once again challenged drinkers to “give of their livers to save the rivers” this summer during their Save Our Water campaign, helping to protect and preserve threatened waterways throughout the Southeast.
After founding the crusade in 2006 with Atlanta’s local Chattahoochee Riverkeeper, SweetWater’s Save Our Water campaign continued to grow larger as the brewery did. As of 2013, SweetWater has raised just shy of $700,000, working with more than 30 individual Waterkeepers throughout the region. Funds are raised locally in markets where SweetWater beer is sold and go directly back to local Waterkeepers to aid in better patrolling, protecting and preserving local waterways.
The campaign kicked off on July 4th and ran through Labor Day. Funds were raised through online donations and sales of campaign t-shirts and paper fish located at participating restaurants, bars and retail accounts. Additionally, portions of proceeds from SweetWater’s seasonal Waterkeeper Hefeweizen – brewed to help raise awareness for the cause – were donated back to Waterkeepers.
“It’s hard to see waterways throughout the Southeast facing such challenges. This is where we go to fish, relax and it’s also the water we use to make our beer,” said Big Kahuna and Founder Freddy Bensch. “It’s been really humbling to watch the community join us and help support the great conservation efforts of these Waterkeeper Alliance members.”
“Waterkeeper Alliance is always excited to partner with SweetWater for the Save Our Water campaign,” said National Director of the Waterkeeper Alliance Pete Nichols. “It’s always refreshing to see the business community step up in the protection of clean water and we’re grateful for their support.”
ABOUT WATERKEEPER ALLIANCE:
The Waterkeeper Alliance is an international alliance that provides a way for communities to stand up for their right to clean water and for the wise and equitable use of water resources, both locally and globally.
ABOUT SWEETWATER BREWING COMPANY:
SweetWater Brewing Company is an Atlanta‐based craft brewery following the motto “Don’t Float the Mainstream!” SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. SweetWater Brewery, open for tours every Wednesday, Thursday and Friday from 5:30‐7:30 p.m., and Saturdays and Sundays from 2:30‐4:30 p.m. For more information about SweetWater Brewing Company, please visitsweetwaterbrew.com. Follow SweetWater on Twitter and Instagram @sweetwaterbrew, and become a fan on Facebook: www.facebook.com/sweetwaterbrew.