MT. PLEASANT, SC—Total Beverage Solution (TBS) welcomed Bajan brewery, Banks Beer, to its increasing portfolio of internationally recognized brands on June 1.
“Banks is the first Bajan brand to join Total Beverage Solution,” said TBS president and CEO Dave Pardus. “We at TBS are proud to work with so many well-recognized international brands. Incorporating Banks into our portfolio allows TBS to diversify with ‘fun under the sun’ brand positioning. We will focus on east coast markets that boast high tourism to and from Barbados; the chance to build this vibrant company’s U.S. exposure is an especially exciting moment for us.”
Founded in Barbados in 1961, Banks came to fruition as the innovative idea of Guyanese entrepreneur, Peter D’Aguiar. Since then, Banks (Barbados) Breweries has steadily evolved, not only into a business icon for the Bajan manufacturing industry, but also into a brand with international prestige. In 2008, Unified Banks Beer celebrated its launch into the American market, evidence of the brand’s inevitable growth and promising future.
This decorated brand’s excellence is demonstrated through its many accolades. Banks Beer received its first international award, The Diploma of Excellence, at the Lager Beer Competition in England in 1971, only ten years after the brewery’s opening. Banks has continued to build acclaim, most recently receiving five gold medals at the 2013 Monde Selection, the Belgium-based International Institute for Quality Selections.
Banks Beer was founded by Guyanese entrepreneur, Peter D’Aguiar, in Barbados, where the brewery doors opened in September 1961. The brand, originally available only in Barbados began exporting to neighboring islands in 1968 and is now available in Ontario and the U.K. For more information, visit http://www.us.banksbeer.com/.