Pioneering beer importer Vanberg & DeWulf is once again partnering with the three year-old, fast-growing site and mobile app for beer enthusiasts, Untappd. Untappd will unveil their C2CT3 beer badge in honor the single largest one-day celebration in the nation of Belgian and “honorary Belgian” beer and the portfolio of Vanberg & DeWulf.
“Untappd is all about sharing a love of beer and continuing exploration, and so we regard them as natural partners,” said Vanberg & DeWulf co-founder, Wendy Littlefield. “We are extremely excited to be partnering with Vanberg & DeWulf. Their mission to bring the best of specialty artisanal brewing to the States perfectly complements our goal of introducing beer enthusiasts to the different styles the world has to offer,” said The Untappd Team.
Delta Air Lines is proud to support small and mid-sized businesses like Vanberg & DeWulf and is excited to sponsor the CTCT3 event by providing tickets for the winner to Brussels so that they can encounter the authentic beer experience. Delta offers daily flights to Brussels from the new Terminal 4 at New York’s JFK International Airport and multi-times weekly service from their international gateway in Atlanta.
For all manner of travel advice for Belgium–and especially beer itineraries, we rely on our good friends at Visit Belgium.
Thursday, November 14 is the day (and night) of the Coast to Coast Toast ™. An estimated 620 bars, restaurants and shops across America will feature Vanberg & DeWulf beers and raise a toast to the importer that has, more than any other, been singularly dedicated to building Belgian beer connoisseurship in the USA. The portfolio encompasses 12 breweries and 25 styles from 5 nations. To find the beers and the hosts for the events, people need only consult the Vanberg & DeWulf and Untappd sites.
Much hoopla surrounds the launch of a new badge at Untappd. Leading up to the party and starting November 1, the C2CT3 badge can only be earned by “checking in” with a Vanberg & DeWulf beer. Badge-earners have the option to be entered into a drawing to win a free round-trip flight for two to Belgium, aka Beer Mecca, courtesy of Delta Air Lines and Visit Belgium. The drawing ends on December 1.
The Coast to Coast Toast ™ is at once an anniversary party and a salute to the people and places that have built our great beer culture. Participants span two generations of craft beer advocates–uniting early adopters and more recently minted “Heroes of the Good Beer Movement™” alike.
Revelers and Untappd members will have a chance to check in at restaurants, bars and shops across the nation. More than 90 Total Wine & More shops will be nationwide HQ for Vanberg & DeWulf Christmas beers–with select stores doing tap takeovers. Whole Foods from coast-to-coast will be taking part for folks who want to throw their own C2CT parties at home. By state, here is the tip of the iceberg before the celebration:
Big Orange (ARK); LeRoy and El Rey Burrito (AL); Back Abbey, Union on Yale, Lucky Baldwin’s, L & E Oyster Bar, Monk’s Kettle, Abbot’s Cellar, City Beer, Taps in Petaluma, Ladyface Ale House (CA); Reuben’s Burger Bistro, The Cheeky Monk (CO); Taste of China, Delaney’s, Gingerman, (CT); Church Key, Pizzeria Paradiso, Granville Moore (DC); Gnarly Barley, Redlight Redlight (FL); The Fred, Porter Beer Bar, Brickstore, Trappeze (GA); The Aviary, Beer Temple, Binny’s (all 29 locations), City Winery, The Publican, Maria’s Package Store, Maple Tree, Fat Rice (signature event for the nation), Perman Fine Wines, Whole Foods – all locations (IL); Mellow Mushroom, Gambrinus Libation Emporium, Wino’s, Holy Grale (KY); Avenue Pub, Stein’s Deli (LA); Marty’s, Saus, Social Wines, Spirit Haus, Streetcar, Urban Grape (MA); Hudson Street Stackhouse, Max’s, Brewer’s Art (MD); Northgate Liquor (MN); The American, The Wine & Cheese Place (MO); Fondren Public, Mahogany Bar (MS); Krug Park, Wine Style, Jerry’s Bar (NE); Stage Left, Petrock’s Liquor, Wine Library (NJ); ABC Beer, Aroma Thyme, The Beer Bar @ Café Centro, Beer Culture, Blue Monk, BXL Zoute, Campbell Cheese, Bierkraft, Blanca, DeCicco’s, Eataly, Fourth Avenue Pub, Gingerman, Half Time, Jimmy’s 43, Naples 45, Resto, Sunswick, Tap & Table and Tap & Mallet (NY); Craft Reno (NV); Heinen’s Grocery, Winking Lizard all locations for both (OH); Main Street Tavern in Broken Arrow (OK); Belmont Station, Bazi Bistro, Saraveza, Moon & Sixpence, Belmont Station, (OR); Alla Spina, Café Bruges in Carlisle, The Foodery, Hunger & Thirst, Memphis Taproom, Monk’s, Pizzeria Vetri, Resurrection Alehouse, Strangelove’s, Tria (PA) Mekong, The Birch (VA). 8th Street Ale House (WI) and hundreds of other great beer venues.
Keying off the James Beard nomination there will be a special emphasis on beer and food pairings, beer dinners and cooking with beer extravaganzas. The signature dinner for the nation will be at Fat Rice–-named #4 on the list of best new restaurants in the country by Bon Appetit and focusing on pairing Asian comfort foods and Vanberg & DeWulf’s beers. Look to Café Bruges and the Beer Bar at Café Centro for fixed price menus, Tap & Table for wild game dinners, Aviary for beer cocktails, L & E Oyster for seafood and oyster dinners, Reuben’s Burger Bistro for custom burgers, Saus for Poutine fest, Alla Spina for a multi-course beer dinner and Pizzeria Vetri for beer and artisan pizza pairings, 5 course chef pairing menus at Mahogany Bar, sour power hours there and in many other locations, organic beer dinners such as the one at Aroma Thyme in the beautiful Catskill Mountains.
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Founded by a pair of friends on opposite coasts who wanted to share their new found interest in beer, Untappd has grown exponentially, becoming the go-to application to discover and share your favorite beers. With native apps available for Apple iOS, Android, Windows Phone 8, Blackberry 10 devices, as well as a mobile web interface, Untappd allows users to check-in to their favorite beers and locations, attach a photo, write a short review and share this with their friends across multiple connected social networks. Additionally the app includes a suite of discovery tools allowing users to find popular beers, bars and breweries nearby, so they know where to find the best brews. Untappd celebrated its third birthday on October 22, 2013 with over 45 million check-ins.
About Vanberg & DeWulf
The Vanberg & DeWulf seal encircles twenty-five distinct beer styles from twelve breweries in five nations. Established in 1982, Vanberg & DeWulf was the first company to specialize in Belgian beers. The co-founders, Wendy Littlefield and Don Feinberg were the first Americans inducted into the Belgian Brewers’ Guild. As always, their beers come from independent, family-run breweries. They are the first beer importers ever nominated for a James Beard Foundation award (wine spirits and beer professional of the year).
The 52 beers in the portfolio include major and minor classics from Belgium, France, Italy, Iceland and the United Kingdom: Saison Dupont, Foret, Moinette, Scaldis, Peche Mel, Cuvee des Trolls, Hop Ruiter, Lambrucha, Lambickx, Witkap, DeCam, Vicaris, Castelain, Contessa, Lava and Green Jack Rippa.
About Delta Air Lines
Delta Air Lines serves more than 160 million customers each year. Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World’s Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 312 destinations in 56 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. Delta is investing more than $3 billion in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta and Facebook.com/delta.
About Visit Belgium
For information on hotels, attractions, museums and more in Belgium, Brussels and French Speaking Wallonia, or if you wish to view an itinerary of “Belgium, one beer at a time,” you can visit the site: www.visitbelgium.com. For more information, feel free to firstname.lastname@example.org.
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