Chief Oshkosh Red Lager was about to go national. It had found a distribution and marketing partner, and was ready to bust out of Wisconsin. Jeff Fulbright, the founder and president of the brewing company behind Chief Oshkosh, Mid-Coast Brewing, excitedly placed the beer in a spectrum that showed both his ambition and confidence.
Tag: beer cans
Brewing Features - Full Pints Debunking the Misperceptions of Craft Beer in Cans August 1, 2013 - Tom Acitelli
Collectibles - Full Pints November 1, 2003 - Dave Gausepohl
In 1935, the Gottfried Kruger Brewing Co. of Newark, NJ, became the first US brewery to package its beer in cans in a joint venture with the American Can Co. of Richmond, VA. The city of Richmond was chosen for the release because failure in Kruger’s home market could have ruined the brewery financially. The... View Article