When Scott Smith, founder and owner of East End Brewing in Pittsburgh, started selling his beer more than a decade ago, rating websites like BeerAdvocate and RateBeer were valuable resources for his young brewery. In the pre-social-media era, the forums on the sites provided insightful access to consumers, and reviews provided a “first line” for... View Article
Brewing Features From the Thoughtful to the Troll, Every Beer Gets an Opinion July 1, 2015 - Heather Vandenengel
Culture Brewers Head to the Courts to Protect Their Brands April 30, 2014 - Andy Crouch
It all begins with a name. A word or series of words, strung together, capturing an essence, a spirit. Telling the world who you are and what you’re all about. Maybe inspiration strikes in a flash. Or maybe it takes months of mental calisthenics. In the end, it’s perfect. Until the letter arrives or the... View Article
Web Only March 18, 2014 - Brian Yaeger
Johnathan Wakefield put his virtual pencil cup out not on some high trafficked thoroughfare—let’s call it Kickstarter Blvd—but on the internet equivalent of a dark back alley—we’ll call it Crowdbrewed Lane—with the mission of raising $55,000 to help finance J Wakefield Brewing in Miami where, let’s be real, they really need some more breweries. Wakefield... View Article
Culture - Full Pints September 9, 2009 - Brian Yaeger
Geek is just another word for enthusiastic… We keep loving stuff and remain unembarrassed by our enthusiasm. -Simon Pegg A role by any other name is still a geek. Advocate. Enthusiast. Aficionado. Beer Geeks aren’t fashioned or formed through genetics or environment―they are self-made.