Chief Oshkosh Red Lager was about to go national. It had found a distribution and marketing partner, and was ready to bust out of Wisconsin. Jeff Fulbright, the founder and president of the brewing company behind Chief Oshkosh, Mid-Coast Brewing, excitedly placed the beer in a spectrum that showed both his ambition and confidence.
Tag: Tony Magee
Brewing Features - Full Pints Debunking the Misperceptions of Craft Beer in Cans August 1, 2013 - Tom Acitelli
Full Pints - The Beer Curmudgeon May 1, 2013 - Harry Schuhmacher
This may come as a shock to my many fans and admirers, but I’m not the smartest bear in the beverage business. Or even the beer business, as long as we’re qualifying. Nor am I the best-looking, or the richest, or the tallest, or have the whitest teeth. But there’s one metric I suspect I... View Article