Beer Industry Reacts to ‘The New Yorker’ Cover
Batch Brewing Co., Sydney, Australia
As a brewer, I think a lot about how my beer presents when it’s put in front of the consumer. Is it aromatic enough? Is it served at the right temperature and in an appropriate glass? And that effects the way our beer is made.
This picture depicts servers, the critical link between my customer, taking beer seriously, and me and that’s a very exciting prospect. With servers and restaurants putting in as much thought to the choice and presentation of beer as brewers put into its production, we’re all going to have some exciting beer experiences.
It’s an unprecedentedly excellent time to drink beer in Sydney as well, with thoughtful venues buying back their taps from the major brewers and wine lists being infiltrated by some really tasty beers.