Beer Industry Reacts to ‘The New Yorker’ Cover
Craft Beer Revolution: The Indider’s Guide to B.C. Breweries
You could easily exchange Brooklyn not just for “the United States” but even “North America.” Craft beer has never been so interesting and understood in Canada as right now—except for tomorrow and the next day and so on.
I guess my somewhat cheeky comment “Gosh, does this mean #craftbeer has finally made it?!” was intended to say both: 1) it’s great that The New Yorker has finally registered what the rest of us have known for a long time—took them long enough; and 2) Wow, isn’t it cool to see craft beer on the cover of The New Yorker! And that’s honestly how I feel: half suspicious and half proud.
Here in British Columbia, the beer scene is exploding—eight new breweries in 2012, nine in 2013, already 17 in 2014 with more on the way before the end of the year. Several unique craft beer neighborhoods have formed in Vancouver in the past two years, creating an amazing culture there, and more and more breweries are opening to serve local residents in small communities all over BC. We just had the BC Beer Awards last Saturday and I was struck by the fact that nine of 51 awards went to breweries that hadn’t even been open at last year’s awards. The overall best in show prize went to Yellow Dog Brewing, which opened in Port Moody, a Vancouver suburb, this past summer.