Pour Influence: How Tap Handles Affect Drinkers’ Decisions

Along the wall of Frisco Tap House in Columbia, Maryland, a rainbow menagerie of wood, polyurethane and metal pop against a backdrop of polished aluminum. Everything from canoes to dragons to baseball bats form a grand display, presenting their colors and plumage in hopes of winning a mate, at least for a pint. These are, … Continue reading Pour Influence: How Tap Handles Affect Drinkers’ Decisions