(Illustration by Jeff Quinn) Like trademarks themselves, disputes over trademarks must be unique. They’re each highly dependent on the individual
In the days surrounding the California Craft Brewers Summit in September, a handful of developments rocked the state’s beer world.
Christopher Shepard is a writer and editor for Beer Marketer’s Insights. Three relatively small beer segments represented less than 7
Christopher Shepard is a writer and editor for Beer Marketer’s Insights. Peak summer. Heavy heat, bright sun, and the lawn
Christopher Shepard is a writer and editor for Beer Marketer’s Insights. This column first appeared in the July 2015 issue
Recent TV ads and other marketing for a couple of the biggest beer brands in the United States—Miller Lite and
As taste is subjective, so too is the value of a beer to beer drinkers. None of us have identical
Choosing a beer story to spend time with is getting as tough as choosing a beer, it seems. Fascination with
Sierra Nevada Brewing Co.’s new facility in Mills River, NC. For many California breweries, there really is no place like
Quick show of hands: Who’s had an alcoholic beverage other than beer some time in the last month? Last week?