Charlie Storey
Charlie Storey of Harpoon Brewery

(Press Release)

BOSTON—The Harpoon Brewery is pleased to announce the promotion of Charlie Storey to President. Since joining Harpoon in 1996 Storey has served as Senior Vice President of Marketing. In his new role as President, Storey will oversee the Marketing function, Harpoon’s retail and festival enterprises, and have general management responsibilities for the Harpoon Distributing Company. He will also assist Harpoon co-founder and CEO Dan Kenary with company strategy and business development.

“I believe Harpoon, and the craft beer segment in general, has tremendous opportunity for growth and will continue to be a driver in how US consumers perceive beer. That’s fun and rewarding,” says Storey. “I am especially excited to be in a leadership position at an employee-owned company. It is impressive what can happen when everyone works together towards a shared goal.”

This past August 48% of Harpoon’s shares were transferred to an Employee Stock Ownership Plan (ESOP). Storey, who became friends with Kenary when both were undergraduates at Harvard College, helped oversee the brewery’s transition to employee ownership.

“Charlie has worn many hats over his 19 years at the brewery and has always done so with skill, commitment, and passion,” says Kenary. “His dedication to Harpoon is unparalleled and he will be an excellent leader in his new position.”

Harpoon Brand Manager, Chris Bonacci, will assume the role of Assistant Vice President of Marketing. In his new role as AVP, Bonacci will oversee the brand team – including Digital Media, Communications, Design, Harpoon Helps, and Promotions. Bonacci, a graduate of Brown University, has been with Harpoon since 2002.

“I’m excited to be more involved with a team that is so deeply committed to continued success for Harpoon, and that shares a passion for the fun and sociability of great beer,” says Bonacci.

Both positions are effective immediately.

For additional information about the Harpoon Brewery please contact Liz Melby at

About the Harpoon Brewery:
The Harpoon Brewery was founded by beer lovers Dan Kenary, Rich Doyle, and George Ligeti. In 1986 Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first brewery to brew commercially in Boston after a dormant period of about 25 years. Harpoon’s line of craft beer features its award winning IPA and UFO White beers, along with special seasonal selections. In 2000 Harpoon purchased a second brewery in Windsor, VT, making Harpoon the 12th largest craft brewer in the US. Harpoon has since introduced the limited batch 100 Barrel Series and the as well as the all-natural Harpoon Craft Cider made from freshly pressed apples. For more information about Harpoon beers and visiting the breweries, visit