Samuel Adams has started a program that will reward bars and restaurants for pouring craft beer of the highest quality.
As a way to educate the consumer, Samuel Adams staff with seek to educate employees of participating establishments on draft quality, why using the Samuel Adams Boston Lager Pint Glass – introduced in 2007 – will give their beer its optimum flavor and how to properly clean draft lines. Bars and restaurants will receive a tap handle medallion to put on their Samuel Adams Boston Lager tap handle in the account, the rights to feature the Perfect Pour medallion on all custom Point-of-Sale and a framed, personalized letter from brewer and founder of Samuel Adams Jim Koch.