(Press Release) BUFFALO, NY (December 28, 2022) – No time for a hangover? No problem! Labatt Blue Light recently introduced its refreshingly fruity take on non-alcoholic beer, Labatt Blue Light Non-Alc Strawberry Acai. With 75 calories, this year-round non-alcoholic* beer stands out with bright notes of strawberry and popular acai, a tasty mix for the holiday season and beyond. As the selection of non-alcoholic products expands, Labatt brings one of the first fruit-forward non-alcoholic beers to the segment.

“The new Labatt Blue Light Non-Alc Strawberry Acai offers a unique opportunity to shake up the non-alcoholic beer segment,” said Inga Grote-Ebbs, Labatt USA brand director. “Beer fans can enjoy a light and refreshing fruity non-alcoholic beer, the perfect alternative for holiday parties and entertaining.”

According to an online survey conducted by The Harris Poll on behalf of the Beer Institute, over 50% of drinkers ages 21-34 took breaks from drinking any alcohol versus 35% of all alcohol drinkers.1

“Millennials and 21+ Gen Z consumers are driving mainstream acceptance of non-alcoholic beer, as well as trends like Dry January,” said Grote-Ebbs. “As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night. Whatever the reason, making refreshing, great tasting non-alcoholic beer keeps Labatt in the game.”

About Labatt Blue Light Non-Alc Strawberry Acai

New Labatt Blue Light Non-Alc Strawberry Acai is a unique, refreshing, and flavorful alternative for those who want a flavored non-alcoholic beer! Labatt Blue Light Non-Alc Strawberry Acai is available all year in 6-packs of 12-ounce sleek cans. The product is currently available in NY and MI with a rollout to PA, OH and VT expected in 2023.

*Contains less than 0.5% ABV

1 Online survey conducted within the US by The Harris Poll on behalf of Beer Institute from November 11-15, 2021 among 1,923 US adults aged 21 and older

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John Holl is the editor of All About Beer Magazine.