SAN DIEGO, Calif.—Having harnessed the capabilities of its new, state-of-the-art, 80-barrel Steinecker brewhouse and increased cellar capacity, San Diego-based AleSmith Brewing Company is coming through on its mission to make much more of its critically acclaimed beers available to ale enthusiasts. Step one in that process is exploring a new packaging option for three of its most popular beers. Six-packs of AleSmith IPA, AleSmith Nut Brown and AleSmith Lil’ Devil have begun their migration to store shelves and should be widely available in places where AleSmith beer is sold by mid-October.
“The incredible demand for us to package our beers in a 12-ounce format has always existed,” says AleSmith sales director James Valles. “Now, with our increased production capacity, we are finally able to fulfill that demand. We are currently in the process of shipping the new six-packs within our 24-distributor network, spanning across 19 states.”
When deciding which beers to offer in six-packs, the AleSmith team leaned on long-term fan sentiment, selecting two of its historically best-selling beers—AleSmith IPA and AleSmith Nut Brown. That duo provides equally delicious yet starkly contrasting options for beer fans, with AleSmith IPA erupting with potent and pointed bursts of hop-borne citrusy flavors and aromas, and AleSmith Nut Brown delivering exquisitely balanced nuances of roasted malt, chocolate and nuttiness against a smooth, creamy backdrop.
AleSmith Nut Brown spent 14 years as a draft-only beer until ardent customer demand led to its debut in 22-ounce bottles in 2012. Following in that beer’s footsteps is AleSmith Lil’ Devil, a refreshing Belgian-style pale ale bursting with fruity, spicy character. A kegged staple since 2002, this is the first time it will be available for off-premise consumption; a prime reason for its selection as the third in this varied trio of six-pack brews.
This is the first in an ongoing series of evolutionary packaging modifications for AleSmith, which is poised for roughly 250% annual production growth over 2014 year-end totals by the close of 2016. Increased production of its beers will allow for expansion into numerous untapped markets, including recent additions such as Chicago and Minnesota.
QUICK BEER FACTS
Style: West Coast India Pale Ale
Stats: 7.25% ABV, 73 IBU
AleSmith Nut Brown
Style: English-style Brown Ale
Stats: 5% ABV, 17 IBU
AleSmith Lil’ Devil
Style: Belgian-style Pale Ale
Stats: 5.75% ABV, 24 IBU
Six-Pack Distribution: AZ, CA, IL, MA, MN, NC, NY, OH, OR, PA, RI, VA, VT, WA
ABOUT ALESMITH BREWING COMPANY: Forged in 1995, AleSmith has been recognized by consumers and critics alike as one of the world’s foremost craft brewing companies behind accolades that include medals won at prestigious national and international beer competitions as well as being named Small Brewing Company of the Year at the Great American Beer Festival. AleSmith is celebrating its 20th year in business while simultaneously completing the first phases of its expansion into a 105,500-square-foot, state-of-the-art brewery featuring a new 80-barrel brewing system that will allow the company to increase its production ten-fold. The expansion will also include an expansive, two-story tasting room complete with an outdoor beer garden as well as private rooms and a museum dedicated to San Diego Padres legend Tony Gwynn. AleSmith’s line of acclaimed beers, which includes Speedway Stout, Wee Heavy, Olde Ale and .394 Pale Ale, is distributed in 19 U.S. states and three countries. The company’s social media channels include Facebook, Twitter and Instagram (@AleSmithBrewing), and its official website URL is—http://www.alesmith.com.