WALLAND, Tenn.—The Blackberry Farm Brewery has partnered with Brew Hub of Lakeland, FL, to introduce a line of canned craft beers launching in July 2017. While the brewery’s cork and cage bottles have been the brand’s hallmark and a great success in the craft beer market, the line of canned beers is designed to offer a Blackberry Farm beer option ideal for outdoor adventures, spending time with friends and being present to enjoy everyday moments.
Packaged in twelve ounce cans, the initial launch consists of three new Blackberry Farm Brewery beers: Coyote Tactics IPA, TN Times Pilsner and Screaming Cock Pale Ale. Each can features unique label art created by Southern artists who have relationships with Blackberry Farm. “Much like the beers, we wanted each label to have its own personality,” said Roy Milner, Blackberry Farm Brewery’s Chief Fermentation Officer. “Working with artists familiar with Blackberry Farm’s culture ties this project closer to the people that we interact with on the Farm. We want the cans to feel more youthful, bold, and in the moment. These new beers are meant to inspire recreating, connecting, and enjoying yourself and an active lifestyle.”
Having established themselves as a quality producer in the craft beer world, Blackberry Farm Brewery wanted to create a format that fits into more environments and offers more people access to their product. Can options appeal to a broader audience of craft beer drinkers and serve as a more playful addition to the Blackberry Farm Beer family. “We’re incredibly happy to be working alongside the team at Brew Hub to begin offering our new can line of beers. Their dedication to quality and attention to detail are second-to-none, and reflect the same passion and care that have been the foundation of our own brewing program since day one. It’s a natural fit and an exciting new chapter for our brewery,” said Roy.
“We are thrilled to have Blackberry Farm Brewery as a partner and to help them offer cans for the first time,” said Tim Schoen, founder and CEO of Brew Hub.
The cans will be available at taprooms, restaurants and grocery stores throughout Tennessee. For more information contact Sarah Chabot at (865) 380-2626.
The Blackberry Farm Brewery team began producing beer in 2011, selling their products to Blackberry Farm guests and a few select restaurants in the Southeast. In response to increased demand, they moved into a larger production facility in Maryville, TN in 2015 and expanded distribution to 36 states. In keeping with the sense of place at Blackberry Farm, the brewery and processes are rooted in centuries old traditions. The Blackberry Farm Brewery is respectful of the time honored methods of making beer, while constantly pushing the boundaries to employ modern techniques to enhance the complexity of their releases. To learn more, please visit www.blackberryfarm.com/brewery
About Brew Hub
Brew Hub was founded in 2012 in St. Louis, MO by a team of beer-industry executives and craft-brewing experts led by Tim Schoen. “Where Craft Brewers Go To Grow”, Brew Hub provides full brewing, packaging, distribution and selling services for craft brands that are constrained by capacity, geography or capital. The company’s first brewery is located in Lakeland, Florida. The company plans to have five breweries located throughout the country that will cater to craft breweries. Each facility will allow craft brewers to partner brew their beers on-site. Brew Hub’s financial sponsor is a private investment firm, The Yucaipa Companies.