(Press Release)

ROSCOE, NY—On the heels of its recently expanded regional beer sales, Roscoe Beer Co. is launching its online store this week. The online store features Roscoe Beer Co.-branded apparel, barware, and even original artwork, available at www.roscoebeercompany.com/store. The company is also working on upgrades to its website to improve user-friendliness, experience, and navigation, and to better showcase its rustic roots and sense of hometown pride.

Available merchandise includes long- and short-sleeve shirts, hoodies, polos, bar glasses, coasters, hand crafted wooden tap handles, and original artwork by resident artist, Roger Baker. Merchandise has been available in the beer company’s brick and mortar establishment at 145 Rockland Road in Roscoe since its opening, but it is rising to the increasing demand from its consumers for an online store.

“Since we launched the beer last April, we have gotten a number of requests for our merchandise,” said Tera Luty, Director of Operations, “and while many of the folks will come and make an experience out of shopping at our retail store and tasting our beer, we wanted to make our merchandise available to consumers when they want it, where they want it – online.”

In keeping with the company’s core values and commitment to the nation, all apparel online, and in the brick and mortar store, is made in the United States of America. Roscoe Beer Co. continues to look for other great products and companies that believe in their mission while they expand their line of merchandise.

A new layout and design of the website will be ready to launch in the coming weeks, which will also be home to the regional area’s homebrewers to congregate and share brewing ideas.

Created by a small group of folks with a passion for craft beer and a deep-rooted love for their hometown of Roscoe, NY, Roscoe Beer Co. launched its flagship brew, Trout Town™ American Amber Ale in April 2013.

True to its name, the ale pours a deep amber color, with a clean nose, balanced hops and malt, and ends with a light citrus finish.  As a nod to tradition, this style of beer was typically brewed around New York State during the early 1900s. Roscoe Beer Co.’s initiative is to remain true to American beer-making traditions, which have evolved from their early European ancestors.

To get the most up-to-date information about Roscoe Beer Co. or for a full listing of retail locations, visitwww.RoscoeBeerCompany.com, or follow them on Facebook, Twitter, and LinkedIn.