Your Business Plan: Mission Statement, Perspective, Values & Vision brings together the very different perspectives of a mediator (“ombudsman”), employment law attorney, and diversity educator to discuss the questions “Who are you?” and “What do you collectively as a team and a business represent?” In exploring what mission statements are, why they are important, and how to help others create them, the group gets into the importance of walking your talk  for your own team, for your community, and to continue to maintain best practices as an employer of choice.


Ren Navarro, Owner/Operator, Beer. Diversity. With nearly a decade of experience in the alcohol industry, a passion for encouraging personal and professional growth, and her trademark wit, Ren is here to educate, enlighten, and engage. Since launching Beer. Diversity. in 2018, Ren has become a known name at breweries, wineries, distilleries, and beyond. She has given talks on diversity and inclusion at several colleges and countless festivals, panels, radio shows, and podcasts throughout North America. In addition to being a diversity educator, she is a craft beer consultant for bars and restaurants in Ontario, Canada, and an educator for countless businesses throughout North America.

Jon Hyman, Esq., Chair of the Employment & Labor Practice Group and Co-Leader of the Craft Beer Practice Group, Wickens Herzer Panza. Jon serves as outside in-house counsel for businesses. He has extensive experience on more specialized labor and employment law issues, such as wage and hour compliance, social media, cybersecurity, and other workplace technology concerns, affirmative action compliance, and union avoidance and labor relations. Jon is also co-founders and co-practice group leaders of the Firm’s Craft Beer practice. In that capacity, he helps brewers, brew pubs and restaurants, and businesses that serve the craft beer industry navigate their specialized business, legal, and regulatory issues. He is also the author of the renowned and award-winning Ohio Employer Law Blog (, an American Bar Association Blawg Hall of Fame inductee), which he updates daily to provide businesses and human resources professionals breaking news and other updates on the ever-changing landscape of labor and employment law. Jon is licensed in the states of Ohio.

Jason Gladfelter, Owner, Vombuds (a Virtual Ombudsman). Jason is a beer geek with a conflict management profession (or is it the other way around?) who developed Vombuds, a virtual ombudsman, to help small businesses with their internal dynamics. He is Professional Human Resources certified, has a conflict resolution degree, and has been a conflict management consultant for 15 years in both India and the US. He is an admitted beer dork/homebrewer and is Level one Cicerone Server.

About StartABrewery

StartABrewery is a collaboration amongst a fun group of craft beer industry veterans who are often invited to speak at beer business / brewing education programs. Each has offered to share their knowledge and experience to support the craft beer community as a whole by helping fledgling breweries in planning.

Conceived and coordinated by Candace L. Moon, The Craft Beer Attorney, and Laura Lodge of  Customized Craft Beer Programs, StartABrewery is provided as an educational resource for those dreaming of opening a brewery, those who are taking steps to make their dream a reality, and those who are opening their brewery doors and living it.