Twenty-five years ago, the then-Miller Brewing Co. was preparing to roll out a beer it called Icehouse, which it clearly considered an answer to twin realities in American beer in the very early 1990s. One was that beer consumption and sales were basically flat, particularly for the wares that Miller and its biggest rivals Coors... View Article
Tag: Miller Brewing Co.
Acitelli on History August 8, 2017 - Tom Acitelli
Acitelli on History - Blogs - Web Only June 9, 2014 - Tom Acitelli
At the end of this summer, MillerCoors plans to roll out bottles of Miller Lite with the original white labels. The last time such plans were under way was 40 years ago, right before the early 1975 launch of the iconic brand, with that same white label on the bottles, which created a niche that... View Article
Full Pints - History Yesterday’s Breweries Have Become Tomorrow’s March 1, 2012 - Don Russell
“Brewing since 1907.” For an industry that spends millions to emphasize the freshness of its product, there’s still some attention to be paid to dusty, sepia-shaded history. “Made in San Francisco since 1896.” It takes some looking, but if you shuffle through the cooler at your local beer store you’ll find labels that proudly boast... View Article
Beer Talk May 1, 2008 - - -
Miller Brewing Co. Milwaukee, WI Available: selected markets in MN, NC, CA, MD The three beer styles in the Miller Lite Brewers Collection each have 110 calories and 6.2 grams of carbs per 12-ounce serving. Alcohol (vol): 4.2 Alcohol (wt): 3.34 Color: 7.2 Bitterness: 14 Original gravity: 1034.4
Beer Travelers - Full Pints March 1, 2007 - Paul Ruschmann
If you spend enough time beer traveling, the road will lead you to Wisconsin. It’s a place where the corner tavern is still a cherished institution, there are more craft breweries than any other state in the region, and every town seems to have a beer festival, an Oktoberfest, or both.