On this episode of the Brewer to Brewer Podcast, JC Tetreault of Trillium interviews Matt Tarpey of The Veil.
Tarpey chronicles the brewery’s evolution from its modest 2016 launch in Richmond, VA into a multi-location company. Even as the industry shifts to lagers and flavored malt beverages, Tarpey says that demand remains strongest for hazy IPA and hazy double IPA, including Master Shredder and White Ferrari. He explains the process behind those beers and the strategy in connecting with consumers.
Listen to the whole conversation on the Brewer to Brewer Podcast. Download below, or on Amazon, Pocketcast, or wherever you listen to podcasts.
This episode is sponsored by:
Our Tropics yeast is based on a London Ale strain, but we added a new gene to its genome that codes for a unique thiol-releasing enzyme. The enzyme converts the precursors in barley to free thiols that smell and taste like passionfruit and grapefruit. It’s super clean. No off-flavors like burnt rubber or other sulfurous notes. Just tropical aromatics. You don’t have to do anything unusual either, like mash hopping. Just pitch dry Tropics and supercharge your hazy IPA.
What if the secret to a better batch of beer started before fermentation ever began? By understanding the way water chemistry impacts the sensory quality of finished beer, and by analyzing fermentation and other data, brewers can control sensory aspects of their product like never before. Sennos put together a free eBook that breaks down water chemistry fundamentals every brewer should know — no fluff, just the fundamentals. Download Water Chemistry for Brewers at sennos.com
Malteurop Malting Company (MMC) is based in North America—specializing in growing and producing quality malts for the craft beer and distilling industries. With local farms and Malthouses spread across the United States, Canada, and Mexico, MMC’s commitment to excellence is fully ingrained into every batch it produces, ensuring breweries and distilleries of any size can create the finest beverages on the planet. Visit www.malteuropmaltingco.com to learn how MMC can support your malting needs. Contact MMC at customersuccess@malteurop.com or (844) 546-MALT (6258) for questions or to place your order.
John Holl is the editor of All About Beer Magazine.
JohnHoll@allaboutbeer.com
