While walking through the beer shop, you must have noticed a brewery’s rebrand of packaging materials/signage. Sometimes it’s a slight tweak of a logo or a color change, but sometimes it’s a massive reshuffling to something brand new. Why do breweries rebrand and what are its purposes? In this episode, we will talk to a designer who helps breweries achieve their perfect branding and a brewery currently going through the process of rebranding. Both will discuss the challenges and reasons as to why breweries need to remain fresh in an ever changing beer landscape.
This episode is sponsored by:
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Em Sauter
Em Sauter is an Advanced Cicerone®, cartoonist, author, beer reviewer, international beer judge and public speaker who runs the award winning website Pints and Panels, which focuses on visual beer education. Her first book "Beer is for Everyone! (of Drinking Age)" was published in 2017 by One Peace Books. Her second book "Hooray for Craft Beer!" was released in April 2022 with Brewers Publications. Em is also co-host of the All About Beer Podcast. She lives in New England with her husband Matt and two cats- Milbo and The Geen.
Don Tse
Living near seven malthouses, Don Tse is a freelance beer and malt writer and consultant known globally as The Don of Beer. He has been active in craft beer for over 25 years and has famously sampled and written tasting notes on almost 27,000 different beers. He is the co-host of the All About Beer podcast. Don has also written for magazines and presented on beer in Canada, the United States, the United Kingdom, Australia, Ukraine and Singapore. Nobody in those countries thinks his jokes are funny.