While walking through the beer shop, you must have noticed a brewery’s rebrand of packaging materials/signage. Sometimes it’s a slight tweak of a logo or a color change, but sometimes it’s a massive reshuffling to something brand new. Why do breweries rebrand and what are its purposes? In this episode, we will talk to a designer who helps breweries achieve their perfect branding and a brewery currently going through the process of rebranding. Both will discuss the challenges and reasons as to why breweries need to remain fresh in an ever changing beer landscape.
This episode is sponsored by:
Looking to explore a new city with a vibrant beer scene? Put Rochester, NY, at the top of your list! Located in the Finger Lakes region and along Lake Ontario, Rochester is a top beer destination, home to over two dozen breweries – including New York State’s oldest, Genesee Brewing. Enjoy everything from hazy IPAs to crisp lagers, award-winning breweries, beer festivals, and tasting events all year long. There’s always something fresh on tap in Rochester! Start planning your trip today at VisitRochester.com.
Estrella Galicia is an independent, family-owned brewery in northwest Spain, founded in 1906. Estrella Galicia Cerveza Especial, a world class lager is brewed with the finest malt and locally cultivated Galician hops in a state-of-the-art facility in A Coruna. Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”
Em Sauter
Called the “Bob Ross of beer” by Imbibe magazine, Em Sauter is an award winning cartoonist, author, beer judge, journalist and public speaker based in the US and is the founder of the website Pints and Panels which teaches visual drinks education. She has an MFA in cartooning from the famous Center for Cartoon Studies, is an Advanced Cicerone®, holds WSET Level 2 in Spirits and Wine and is an BJCP certified international beer judge who has judged high-profile competitions on every continent but Antarctica. She is the co-host of the All About Beer podcast along with Canadian drinks writer Don Tse. She has contributed to Forbes, Brewers and Distillers International, Craft Beer and Brewing, Vinepair, Outside, The Alcohol Professor and more. She is the author of four books on beer.
Don Tse
Living near seven malthouses, Don Tse is a freelance beer and malt writer and consultant known globally as The Don of Beer. He has been active in craft beer for over 25 years and has famously sampled and written tasting notes on over 31,000 different beers. He is the co-host of the All About Beer podcast. Don has also written for magazines and presented on beer in Canada, the United States, the United Kingdom, Australia, Ukraine and Singapore. Nobody in those countries thinks his jokes are funny.
