While walking through the beer shop, you must have noticed a brewery’s rebrand of packaging materials/signage. Sometimes it’s a slight tweak of a logo or a color change, but sometimes it’s a massive reshuffling to something brand new. Why do breweries rebrand and what are its purposes? In this episode, we will talk to a designer who helps breweries achieve their perfect branding and a brewery currently going through the process of rebranding. Both will discuss the challenges and reasons as to why breweries need to remain fresh in an ever changing beer landscape.
This episode is sponsored by:
Looking to explore a new city with a vibrant beer scene? Put Rochester, NY, at the top of your list! Located in the Finger Lakes region and along Lake Ontario, Rochester is a top beer destination, home to over two dozen breweries – including New York State’s oldest, Genesee Brewing. Enjoy everything from hazy IPAs to crisp lagers, award-winning breweries, beer festivals, and tasting events all year long. There’s always something fresh on tap in Rochester! Start planning your trip today at VisitRochester.com.
Estrella Galicia is an independent, family-owned brewery in northwest Spain, founded in 1906. Estrella Galicia Cerveza Especial, a world class lager is brewed with the finest malt and locally cultivated Galician hops in a state-of-the-art facility in A Coruna. Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”