Mike Pallen, the owner of Microphone Brewing, interviews Brad West of Xul Beer Company on this episode of the Brewer to Brewer podcast. They discuss Xul’s growth, including their recent expansion into Nashville, Tennessee, through the acquisition of Southern Grist. The duo highlight the success of Xul’s flagship product, PB&J Mixtape, which has driven significant sales and presented logistical challenges that the brewery has met head on. Noting the importance of learning from other industries, West shares his background in warehouse management and e-commerce, which has influenced Xul’s business operations.
Listen to the whole conversation on the Brewer to Brewer Podcast. Download below, or on Amazon, Pocketcast, or wherever you listen to podcasts.
This episode is sponsored by:
Our Tropics yeast is based on a London Ale strain, but we added a new gene to its genome that codes for a unique thiol-releasing enzyme. The enzyme converts the precursors in barley to free thiols that smell and taste like passionfruit and grapefruit. It’s super clean. No off-flavors like burnt rubber or other sulfurous notes. Just tropical aromatics. You don’t have to do anything unusual either, like mash hopping. Just pitch dry Tropics and supercharge your hazy IPA.
Malteurop Malting Company (MMC) is based in North America—specializing in growing and producing quality malts for the craft beer and distilling industries. With local farms and Malthouses spread across the United States, Canada, and Mexico, MMC’s commitment to excellence is fully ingrained into every batch it produces, ensuring breweries and distilleries of any size can create the finest beverages on the planet. Visit www.malteuropmaltingco.com to learn how MMC can support your malting needs. Contact MMC at customersuccess@malteurop.com or (844) 546-MALT (6258) for questions or to place your order.
What if the secret to a better batch of beer started before fermentation ever began? By understanding the way water chemistry impacts the sensory quality of finished beer, and by analyzing fermentation and other data, brewers can control sensory aspects of their product like never before. Sennos put together a free eBook that breaks down water chemistry fundamentals every brewer should know — no fluff, just the fundamentals. Download Water Chemistry for Brewers at sennos.com
John Holl is the editor of All About Beer Magazine.
JohnHoll@allaboutbeer.com
