ASHLAND, Mass.–ACDC, the infamous Australian rock band, has joined forces with German brewer Karlsberg and Eurobrew Inc. to introduce a rock-inspired premium lager to the United States.
ACDC has rocked stadiums since 1973, and now, almost four decades later has decided to combine their excellence with the beer industry by their production of ‘Rock or Bust’ beer which appears as a blond tinted lager infused with earthy/citrusy hops.
In the hit song, ‘Rock or Bust’,Brian Johnson–ACDC’s lead vocalist– passionately sings to his fans to ensure the importance of rock and roll and its values in their lives: “In rock we trust, it’s rock or bust.”
Karlsberg brewery, one of the largest breweries in Germany, owns other well known brands such as the well-liked German brand Urpils.
After ranking top of the charts once more with their release of the ‘Rock or Bust’ album in December, ACDC continued to offer their supporters what they desire, from sophisticated, hard, stimulating rock and roll to a well-built, hoppy, thirst quenching brew.
Available in 16 oz cans.
ACDC ‘Rock or Bust’ beer is Imported exclusively from Karlsberg brewery in Germany by Eurobrew Inc. located in Ashland, MA.
For additional information concerning Eurobrew Inc., please feel free to visit www.eurobrews.com.