Salespeople are the backbone of the beer industry.
Either working for a distributor or working for a specific brewery, salespeople make sure beer shops carry their products, host events, and are the front line for many people’s exposure to a beer’s lineup. What is the day to day life of being a sales person and how does this middle tier of the American three tier system of beer work?
This episode features two guests, a sales rep and a distributor owner, who talk through the ins and outs of this interesting part of the beer industry.
Guests
Lisa Turso is a territory sales manager for Allagash Brewing Company, covering CT and NY. She has just accepted a promotion with Allagash as a sales training and development manager. Lisa lives in New Haven, CT and began working in the craft beer industry as a waitress back in 2007 for Delaney’s Taproom.
Brett Hollander is Craft Brand Sales Manager & a Certified Cicerone at Hartford Distributors in Manchester, CT. HDI is a family business started by Brett’s grandfather in 1944 as an Anheuser-Busch wholesaler which has Grown to include some other great national and regional brands; Boston Beer, Yuengling, Sierra Nevada, Lawson’s Finest, Founders, Zero Gravity and Long Trail as well as Some great local craft like Counter Weight, Back East, Thomas Hooker, City Steam and Black Hog. Brett is also the Founder of Rising Pint Brewfest at Rentschler Field/UConn Football Stadium in East Hartford.
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This Episode is Sponsored by:
Estrella Galicia is an independent, family-owned brewery in northwest Spain, founded in 1906. Estrella Galicia Cerveza Especial, a world class lager is brewed with the finest malt and locally cultivated Galician hops in a state-of-the-art facility in A Coruna. Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”
Em Sauter
Called the “Bob Ross of beer” by Imbibe magazine, Em Sauter is an award winning cartoonist, author, beer judge, journalist and public speaker based in the US and is the founder of the website Pints and Panels which teaches visual drinks education. She has an MFA in cartooning from the famous Center for Cartoon Studies, is an Advanced Cicerone®, holds WSET Level 2 in Spirits and Wine and is an BJCP certified international beer judge who has judged high-profile competitions on every continent but Antarctica. She is the co-host of the All About Beer podcast along with Canadian drinks writer Don Tse. She has contributed to Forbes, Brewers and Distillers International, Craft Beer and Brewing, Vinepair, Outside, The Alcohol Professor and more. She is the author of four books on beer.
Don Tse
Living near seven malthouses, Don Tse is a freelance beer and malt writer and consultant known globally as The Don of Beer. He has been active in craft beer for over 25 years and has famously sampled and written tasting notes on over 31,000 different beers. He is the co-host of the All About Beer podcast. Don has also written for magazines and presented on beer in Canada, the United States, the United Kingdom, Australia, Ukraine and Singapore. Nobody in those countries thinks his jokes are funny.
