When it comes to beer “we’re only creating 10 minutes of pleasure,” says Peter Bouckaert, the co-owner of Purpose Brewing in Fort Collins, Colorado.
“You need to make something that’s going to wow your customer, but it’s only 10 minutes of pleasure. So it’s only 10 minutes they are going to go, they’re going to taste, they’re going to judge, they’re going to talk a little bit about it, and then they’re going to go on with their life.”
The long-time brewer spoke with Dick Cantwell on this episode of the Brewer to Brewer podcast.
“You’re just a social lubricant as a brewery. So you have to think about your [beer] as a form of art that is very consumable. I’m talking more with chefs, because they’re the closest to what we are creating, and they also create something consumable, and there is art in everything.”
About Peter Bouckaert
Peter is currently brewmaster and co-owner of Purpose Brewing and Cellars in Fort Collins, Colorado and runs BierBouckaert Consult international since 2017.
He started to love beer while growing up in Belgium and went on to study brewing engineering at the University of Ghent, Belgium. Zulte was the first brewery he worked in, one of the breweries of the group Kronenbourg at that time.
He went on and became brewmaster in Rodenbach for almost 10 years. He also worked with Brewery De Gouden Boom and started his own brewpub, De Zwingel in Harelbeke in 1994. In 1996 he moved to the US to join New Belgium Brewing where he was brewmaster until 2017. This fast growing, always expanding brewery was really a fun ride culminating in the design build and start up of the new brewery in Asheville.
He gains various expertise along the way, from brewing/distilling to being a Black Belt Six Sigma in quality, board member for various breweries and trade organizations, to being a small business owner on two continents. He published on sour beers, fermentation modeling and metabolomic profiling of beer, speleology and caves. Together with Dick Cantwell he wrote the book “Wood and Beer, a brewers guide”.
Peter is happily married to Frezi and has two sons, Wout and Jo Wolf.
Listen to the whole conversation where you download podcasts including Apple Podcasts, Spotify, Amazon, and Overcast.
This episode is sponsored by:
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