Salespeople are the backbone of the beer industry. 

Either working for a distributor or working for a specific brewery, salespeople make sure beer shops carry their products, host events, and are the front line for many people’s exposure to a beer’s lineup. What is the day to day life of being a sales person and how does this middle tier of the American three tier system of beer work? 

This episode features two guests, a sales rep and a distributor owner, who talk through the ins and outs of this interesting part of the beer industry. 


Lisa Turso is a territory sales manager for Allagash Brewing Company, covering CT and NY. She has just accepted a promotion with Allagash as a sales training and development manager. Lisa lives in New Haven, CT and began working in the craft beer industry as a waitress back in 2007 for Delaney’s Taproom. 

Brett Hollander is Craft Brand Sales Manager & a Certified Cicerone at Hartford Distributors in Manchester, CT. HDI is a family business started by Brett’s grandfather in 1944 as an Anheuser-Busch wholesaler which has Grown to include some other great national and regional brands; Boston Beer, Yuengling, Sierra Nevada, Lawson’s Finest, Founders, Zero Gravity and Long Trail as well as Some great local craft like Counter Weight, Back East, Thomas Hooker, City Steam and Black Hog. Brett is also the Founder of Rising Pint Brewfest at Rentschler Field/UConn Football Stadium in East Hartford.

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This Episode is Sponsored by:

Estrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906. Estrella Galicia Cerveza Especial, a world class lager is brewed with the finest malt and locally cultivated Galician hops in a state-of-the-art facility in A Coruna. Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”