Non-alcoholic beer is on the rise.  Non-alcoholic beer is one of the few market segments where beer is actually growing.  But non-alcoholic beer is hard to make, with many tasting “worty” or “stewed.”  One brewery that has cracked the code on how to make non-alcoholic beer that actually tastes good is Guinness, Ireland’s famed stout brewer.

We talk with Guinness about how they make Guinness 0 and why it is so popular (it’s not just the taste).  Non-alcoholic beer doesn’t have to be a sacrifice.  What if beer drinkers could choose non-alcoholic beer because it is the “smarter” choice, but because it actually is the best beer option?

Listen to the whole conversation where you download podcasts including Apple PodcastsSpotifyAmazon, and Overcast.

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This episode is sponsored by:


Sierra Nevada Brewing Company, where trailblazing runs in the family. From crafting a movement with their iconic Pale Ale, to taking the IPA haze craze nationwide with Hazy Little Thing – it’s an adventurous spirit you can taste in every sip. Find your next favorite beer wherever fine beverages are sold. With new brews for every season, there’s always something to discover. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.


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Don Tse
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Living near seven malthouses, Don Tse is a freelance beer and malt writer and consultant known globally as The Don of Beer. He has been active in craft beer for over 25 years and has famously sampled and written tasting notes on almost 27,000 different beers. He is the co-host of the All About Beer podcast. Don has also written for magazines and presented on beer in Canada, the United States, the United Kingdom, Australia, Ukraine and Singapore.  Nobody in those countries thinks his jokes are funny.

Em Sauter

Em Sauter is an Advanced Cicerone®, cartoonist, author, beer reviewer, international beer judge and public speaker who runs the award winning website Pints and Panels, which focuses on visual beer education. Her first book "Beer is for Everyone! (of Drinking Age)" was published in 2017 by One Peace Books. Her second book "Hooray for Craft Beer!" was released in April 2022 with Brewers Publications. Em is also co-host of the All About Beer Podcast. She lives in New England with her husband Matt and two cats- Milbo and The Geen.