Non-alcoholic beer is on the rise. Non-alcoholic beer is one of the few market segments where beer is actually growing. But non-alcoholic beer is hard to make, with many tasting “worty” or “stewed.” One brewery that has cracked the code on how to make non-alcoholic beer that actually tastes good is Guinness, Ireland’s famed stout brewer.
We talk with Guinness about how they make Guinness 0 and why it is so popular (it’s not just the taste). Non-alcoholic beer doesn’t have to be a sacrifice. What if beer drinkers could choose non-alcoholic beer because it is the “smarter” choice, but because it actually is the best beer option?
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This episode is sponsored by:
Sierra Nevada Brewing Company, where trailblazing runs in the family. From crafting a movement with their iconic Pale Ale, to taking the IPA haze craze nationwide with Hazy Little Thing – it’s an adventurous spirit you can taste in every sip. Find your next favorite beer wherever fine beverages are sold. With new brews for every season, there’s always something to discover. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.
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