MILWAUKEE (JANUARY 21st, 2026) – What started as a laughable idea in a weekly meeting, has turned into one of Lakefront’s most beloved traditions. Lakefront’s ordained Tour Guides will once again marry couples looking to officially tie the knot on Valentine’s Day, Saturday, February 14th, 2026. Whether you’re looking to say “I do” or simply say “I do” all over again, Lakefront offers both wedding ceremonies and vow renewals for a $30 booking fee. The perfect experience awaits in their private, decorated, “Lakefront Chapel”.
“We see so many first dates here, have hosted countless wedding receptions, and have helped arrange quite a few surprise engagements”, says Mike Walker, in charge of Lakefront’s on-site business. “Love has always been in the air here and we look forward to celebrating that every year. Couples we married ten years ago have turned it into a tradition to just stop by, we love that.”
Those looking to sign up can keep it as simple as they want, but locally-focused and affordable upgrades like professional photography from artist Samer Ghani, artisan-made etched pint glasses, an in-house baked mini wedding cake, and bouquets and/or boutonnieres from Feisty Flowers will all be available to add on. Drag Queen, Ester Flonaze, will be back again offering her services as an officiant, free of charge. Click HERE to learn more and to book your wedding ceremony or vow renewal. A marriage license will be needed for wedding ceremonies, learn more on Lakefront Brewery’s website.
Like in years past, Lakefront will be offering two free mass vow renewals in their Beer Hall presided over by Brewery Owner, Russ Klisch, with a free beer in hand. One will occur at 12pm and the other at 6pm, each followed up with a “first dance” for all couples interested in a special moment with their loved one.
New this year, Lakefront is offering a special “Valentine’s Day Meal for Two”. Couples can reserve a table in their Beer Hall for lunch or dinner. For the all-in price of $65, enjoy beverages and a Chef-curated three course meal respecting most dietary needs. Each couple will enjoy exclusive Valentine’s Day Red Velvet Fried Cheese Curds for dessert! Reservations are available now, click HERE to learn more and book.
Lakefront notes that all are welcome to reserve a time slot to celebrate their love, ensuring that all feel safe and comfortable in their space. Reservations are currently available and will close on Saturday, February 7th at 11:59pm. The brewery welcomes couples to bring guests to share in their special day but will work to accommodate each couple based on business needs and space available. Those booking can expect a follow-up phone call to go over details ensuring the experience is one you’ll never forget.
Visit Lakefront’s Valentine’s Day webpage for more information and details.
###
LAKEFRONT CHAPEL PHOTOS – CLICK HERE
Lakefront Brewery, Inc. is an independent craft brewery in Milwaukee, Wisconsin founded by brothers Jim and Russ Klisch in 1987 when they scaled up their homebrew equipment to a 7-barrel brewhouse. They have grown to produce over 20 full-scale offerings yearly including Riverwest Stein Amber Lager, Hazy Rabbit IPA, Dive Beer Milwaukee Lager, and New Grist Gluten-Free Pilsner, the first Certified Gluten-Free beer in America.
Lakefront Brewery is committed to using business as a force for good by achieving the high social and environmental standards verified through B Corp™ certification. Experience Milwaukee’s brewing legacy by taking their award-winning brewery tour and indulge in top notch traditional Bavarian and Midwestern fare at Lakefront Brewery Beer Hall, one of Milwaukee’s premier tourist destinations. Lakefront distributes its best-in-class products to over 30 states, Canada, Ukraine, and Sweden. For more information, visit lakefrontbrewery.com or call 414-372-8800.
