Chico, CA & Mills River, NC  – Sierra Nevada Brewing Co. has announced it will release its European-inspired PILS in an all-new can format – an 8-pack of 8.4-ounce cans (MSRP $12.99) dubbed ‘proper pilsner cans.’ The size is rooted in the European tradition of a premium pilsner drinking experience, where it is common to serve pilsner beers as a small pour to maintain ideal temperature and flavor from first sip to last.

Printed on each can is a quote from Brian Grossman, Chief Brewer and second-generation brewery owner at Sierra Nevada Brewing Co. that further explains the intentionality and inspiration behind the can size: 

“I’ve enjoyed beers all over the world, but there’s something special about a proper pilsner at a European pub. Crisp, refreshing, and served in a smaller glass to keep it at the ideal temperature and flavor— it’s how PILS is meant to be enjoyed.”

The new 8.4-ounce cans will launch in select markets starting in August, with plans for a nationwide ‘proper pilsner can’ roll-out in early 2026. Additionally, distribution of draft PILS will expand nationally starting in August. 

Hopsteiner

PILS launched successfully in draft-only format in select markets in April. The buzz from beer lovers has been positive as momentum for the brand continues to grow. The meticulously crafted beer has nuanced refinement. It is well balanced with bright citrusy, floral flavors and aromas and a touch of sweet malt character to round out each sip. It is 4.7% ABV, 25 IBU and pours a crystal clear golden straw color in the glass. The beer is approachable and versatile, an ideal option for premium food pairing and a variety of occasions. 

BEER DETAILS
Style: Pilsner Lager
ABV: 4.7%
IBU: 25
Flavor Notes: Bright, citrusy, floral, crisp and a touch of sweet malt character 
Package: 8-pack of 8.4-ounce cans ($12.99), draft

Availability: Cans – select markets starting in August, Draft – nationwide starting in August

For more information, please visit: https://sierranevada.com/pils

Press Release
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