Portland, ME (April 8, 2026) – Gear up for a collaboration of two iconic brands—bringing their cultural influence from the 90s to today.
Global sportswear pioneer Umbro has teamed up with Maine’s own Allagash Brewing Company, the award-winning craft brewery founded in 1995, to launch a limited-edition vintage-inspired jersey. The collaborative effort blends Umbro’s deep soccer legacy with Allagash’s commitment to craft beer ingenuity.
The “Deep Currents” jersey features a bold, clean design layered with thoughtful details that honor both brands’ histories.
- The jersey’s overall design is inspired by the Umbro 90s-era.
- Flowing lines represent the Allagash Wilderness Waterway, the river system in Maine that Allagash Brewing is named after.
- The Allagash “Team Crest” on the chest of the jersey draws from the shape of the Allagash tap handle, and contains their signature river and Allagash “A.”
- Three stars above the crest represent the gold medals Allagash White has won at the World Beer Cup, an homage to the tradition of stars in global football.
- The nape features Allagash tagline “From Maine, With Love”
- On the back, the number “95” stands for Allagash’s founding year of 1995. While Maine is a reference to the brewery’s home of Portland, Maine.
- And within the number 95, you’ll find both a subtle leaf pattern—found on all Allagash beers—as well as a silhouette of the signature Allagash tap handle, found in thousands of bars and restaurants across the country.
Dropping ahead of the 2026 World Cup tournament, the launch coincides with Umbro’s launch of their kit builder. This allows you to customize past and new Umbro designs to outfit your team.
For over a century, Umbro has helped define the look of the global game. From historic club kits to its unmistakable Double Diamond logo, the brand’s impact has extended beyond matchday—shaping soccer culture across generations and continents.
This jersey serves as the centerpiece of a multi-faceted campaign to bring Allagash to life in the soccer world. Through bar, restaurant, and in-store promotions, fans will be able to win a limited-edition jersey of their own through a sweepstakes with three drawings. Allagash is also planning fan-centered soccer-focused events at the brewery throughout the year. This focus on soccer is a continuation of the brand’s deepening connection with sports, alongside their partnership with the New York Mets, and beloved local soccer team Portland Hearts of Pine.
“At Umbro, we’re driven by the heritage of the game and the communities that shape it,” said Andie Lipton, SVP of Marketing, Creative, & PR at Iconix International. “Partnering with Allagash brought together two brands rooted in craft and authenticity. This jersey reflects our shared respect for tradition while creating something meaningful for fans on and off the pitch.”
This limited-edition jersey will be available for pre-order at the Allagash Online Store and in-person at Allagash’s tasting rooms in Portland and Scarborough.
About Allagash Brewing Company
Founded in 1995 by James Beard Award-winner Rob Tod, Allagash Brewing Company is a Certified B Corp based in Portland, Maine, dedicated to crafting world-class Belgian-inspired beers. Their flagship, Allagash White, is the most-awarded Belgian-style witbier globally, with honors from the Great American Beer Festival, World Beer Cup, and Euro Star Beer Awards. Recognized by Paste Magazine, Gear Patrol, and the Brewers Association as one of the best breweries in America, Allagash has also been named to Inc.’s “Best in Business” list and Fast Company’s “Brands That Matter.” The brewery has been one of Maine’s Best Places to Work for 11 years and earned TripAdvisor’s Travelers’ Choice Award in 2023 and 2025. The brewery and flagship tasting room are located in Portland, while their second tasting room, The Allagash Bungalow, is located in Scarborough. The brewery distributes its beer in 22 states plus D.C. Learn more at allagash.com and follow along on Instagram, Facebook, and LinkedIn. From Maine, with Love®. For more information on Allagash Brewing Company, visit https://www.allagash.com/.
About Umbro
Wherever there is Football, there is Umbro – since 1924. Our founder Harold Humphreys believed that if you look smart, you play smart. He believed that products crafted with style and true insight gave Umbro athletes a competitive advantage. It’s a principle we still celebrate today.
Confidence in yourself and the product you are wearing is the ultimate performance booster. For this reason, the design of our collections is never just about the look, everything has been applied for a reason, blending insight and innovation with style and experience gained over many decades. With this in mind we create apparel, footwear and equipment for lovers of the game, from pro to grass roots players, from fans to those inspired by Football Culture – at Umbro we love all aspects of Football.
More than 120 teams around the world choose Umbro for our unique passion and understanding of the game. They include: West Ham United, AFC Bournemouth (English Premier League); Rayo Vallecano (La Liga); Rangers FC (Scottish Premiership); Argentinos Juniors, Club Atlético Belgrano, Club Atlético Lanús (Argentinean Primera Division); Santos, Club Athletico Paranaense (Brazilian Série A); C.D. Santa Clara, C.F. Estrela da Amadora (Liga Portugal), Montevideo Wanderers F.C., Nacional (Uruguayan Primera División); Liga Deportiva Alajuelense (Costa Rican Liga FPD); Supersport United FC (Premier Soccer League, South Africa), Elfsborg (Allsvenskan Sweden); National teams – Democratic Republic of the Congo, El Salvador, Guatemala, Madagascar.
For more information on Umbro, visit umbroteam.com and shopumbro.com.
