The New Yorker released its annual food issue this week and before a hardcopy arrived in my mailbox, my Facebook feed was filled with pictures of the cover. Friends in the beer industry talked about how cool it was and said it’s a sign that beer has “arrived.” The New Yorker asked artist Peter de Sève to draw the cover (called “Hip Hops”) and the magazine goes on to say that the drawing “captures the appropriate seriousness with which beer is handled these days by many Brooklyn restaurants and the people who dine in them.” It wraps up by saying: “It’s an unprecedentedly excellent time to drink beer in Brooklyn, as the cover suggests. Just don’t become a snob about it.”
In my opinion, “Brooklyn” could easily be replaced by “the United States” and this scene could happen in many places (maybe minus the neck tattoo).
Because of the strong reaction and celebration around the cover I reached out to several folks in the beer industry and asked for their opinion on the cover (click on their names to see their responses).
What do you think of The New Yorker beer cover? Join the discussion on Facebook or leave a comment below.